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For small businesses · UK & Spain

Know exactly what’s holding your business back.

Bring your website and search data into one view, so your small business can see what needs attention and choose its next step.

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Free to join · No obligation

Know what to improve first
Product previewDemonstration dataSeptember 2026

Business overview

Explore the sidebar. Every view uses sample data.

The Olive Tree CaféBarcelona, España

Searches bringing visitors

Demonstration report
QueryClicksPosition
cafetería barcelona928.2
brunch barcelona7414.6
olive tree café631.8

Example only · connect your own account to see your reports.

Website finding

Give searchers a clearer description

The menu page is missing a meta description. Review the page evidence before deciding what to change.

The places your customers find you

Search ConsoleAnalyticsGoogle MapsTrustpilotTripadvisorLighthouse
Comparison dial

Eight places to look. Still no clear answer.

Your website, search data, reviews and competitors all tell part of the story.

One clear action, backed by the full picture.

See what matters, why it matters and what to do next.

Google AnalyticsAnother dashboard
Search ConsoleMore numbers
Google ReviewsSeparate reviews
TrustpilotAnother review site
Local visibilityA different view
Competitor researchManual comparison
Google My BusinessAnother business profile
KeywordsSeparate ranking reports
Your next best actionDemonstration data
Finding
Your main service does not have a clearly matching page.
What it means
Potential customers may struggle to find enough information about this service before choosing your business.
Recommended action
Create a dedicated service page explaining what you offer, where it is available and what customers should do next.
High impactEasy
Signals considered
  • Website content
  • Search visibility
  • Reviews
  • Competitors
  • Google My Business
  • Keywords

A clearer view.
Better decisions.

Built around the questions business owners actually ask.

Demonstration data

Get found locally

See where customers find you on Google Search and Maps. Compare your visibility by search, location and device.

  1. 1The Olive Tree Café1.2 km#1
  2. 2Barcelona Brunch1.4 km#3
  3. 3Good Food Barcelona1.8 km#4
Google MapsBarcelonaYouIllustrative map
Nearby searchesYour locationLocal rankings

Website health

Website health score

Spot slow pages, technical issues and gaps in your content. See what needs attention before it gets in a customer’s way.

Example: no matching page for “private catering”.

What search and traffic show

See which searches bring people to your website with Search Console. Use Google Analytics to understand visits, popular pages and key actions.

View details
AI priorities

FIX. IMPROVE. GROW.

Turn your business data into clear priorities, with the reason behind each recommendation and a practical next step.

See your competition clearly

Compare ratings, review counts and search visibility with the businesses customers see alongside yours.

View competitors
Your business4.6Example rating / 5
Competitor A4.4Example rating / 5
Competitor B4.2Example rating / 5

Keep up with your reviews

Bring customer reviews together. Follow rating changes, understand recurring themes and see where your business can improve.

Example reviewGreat coffee and atmosphere!
Example reviewLovely café, we’ll be back
Example reviewFriendly service, every time
An independent café owner checking her tablet beside the coffee counter.

For the person who does everything.

For owners of cafés, shops and service businesses: review changes in your search and traffic reports, inspect the supporting pages and searches, then choose a task you can act on.

One less thing to figure out

See how it all connects.

Your website, search visibility, customer reviews and competitors. One clear picture of your business.

Google Search
Search Console
Analytics
Google Maps
Business Profile
Trustpilot
Tripadvisor
Lighthouse

See where you’re found

Understand the searches, places and pages that bring people to your business.

Understand what people think

Read customer feedback alongside your ratings and competitors.

Choose your next step

Turn the bigger picture into a clear task you can act on.

More of the places that matter.

Compare your presence across the search engines your customers use.

A deeper view of your business.

AI search visibility

Understand where your business appears in AI answers and explore the questions customers ask.

Your presence in AI answers

Explore brand and website mentions in Google AI Overviews and ChatGPT.

A wider view of the answers

Compare responses from ChatGPT, Claude, Gemini and Perplexity to questions about your market.

Website & content insights

Look beneath the surface of your website and turn the findings into useful improvements.

Website audits

Find speed, accessibility and technical issues that make your website harder to use.

Backlinks

See which websites link to you and how your link profile compares.

Competitor analysis

Compare search visibility and find gaps worth exploring.

Content analysis

Understand topics, mentions and gaps in the content around your business.

Who is it for

For the people behind the business.

Different businesses. The same need to know what to do next.

Cafés & restaurants

Help your next customer find your business, your menu and the information they need.

Be found nearby

Website, search and business listing signals.

Explore Cafés & restaurants
Café owner passing a cup and saucer to a customer

Shops & local services

Keep an eye on your digital presence while you look after your customers and your business.

A clearer next step

Website checks and the reports you connect.

Explore Shops & local services
Shop owner arranging terracotta pots on a shelf

Agencies & consultants

Bring website and search evidence together for a more useful conversation with your clients.

Decisions with context

Search queries, traffic and website findings.

Explore Agencies & consultants
Two consultants reviewing printed layouts and taking notes

Florists & makers

Put your craft in front of people looking for something special close to home.

Help your craft get found

Your website, listing and products, easier to discover.

Explore Florists & makers
Florist tying a colourful bouquet at her workbench

Salons & barbers

Help your next client discover your services and find their way to a booking.

From search to appointment

Local visibility, reviews and visits to your website.

Explore Salons & barbers
Barber using clippers during a client's haircut

From signals to a clear plan.

Your businessDemonstration data
Website connectedtheolivetree.example

Add Search Console and Google Analytics to bring your search and visitor reports together.

A few things you might ask.

Small-business owners in the UK and Spain who want to understand their online presence without becoming marketing experts.

Join the free waitlist and we’ll email you when your access is ready. Tell us about your business in the optional form fields so we can keep your invitation relevant.

Your website’s performance and content, search visibility, customer reviews and competitors. Search Console and Google Analytics add a clearer picture of how people find and use your website.

You can start with your website and business details. Connect Search Console and Google Analytics when you want to bring your own search and visitor reports into the picture.

NegoTrack brings selected Google reports together with website, review and competitor insights. You keep your existing tools and gain one place to understand the bigger picture.

No. NegoTrack explains what deserves attention and recommends practical next steps. You decide what to change in your website and business accounts.

Understand. Improve. Grow.

Join the waitlist. We’ll email you when your access is ready.

Join the private-beta waitlist

For small businesses · UK & Spain